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Bruhn, Manfred
55
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49
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45
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44
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35
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32
Anderson, Simon P.
31
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29
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29
Ahlert, Dieter
28
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27
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24
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22
Meffert, Heribert
21
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21
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21
Bergemann, Dirk
20
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20
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20
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19
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19
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19
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18
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18
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18
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17
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17
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16
Dellaert, Benedict G. C.
16
Fishman, Arthur
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Matsushima, Noriaki
16
Swoboda, Bernhard
16
Armstrong, Mark
15
Franses, Philip Hans
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Shy, Oz
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National Bureau of Economic Research
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American Marketing Association
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2
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2
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2
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Svenska Handelshögskolan <Helsinki>
2
Technische Universität Dresden
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120
SpringerLink / Bücher
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NBER working paper series
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101
European journal of operational research : EJOR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
91
NBER Working Paper
90
Europäische Hochschulschriften / 5
88
Discussion paper / Centre for Economic Policy Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
International journal of industrial organization
71
Journal of business research : JBR
66
Springer eBook Collection / Business and Economics
63
Economics letters
62
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of retailing and consumer services
55
Journal of economic behavior & organization : JEBO
54
CESifo working papers
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The American economic review
44
Discussion papers / CEPR
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
International journal of production research
39
Operations research
39
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37
International journal of production economics
36
Discussion paper
35
Discussion paper / Tinbergen Institute
34
Journal of business economics : JBE
34
Journal of economics
34
The Rand journal of economics
34
Applied economics
33
Journal of marketing research : JMR
33
Faculty & research / Insead : working paper series
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Marketing : ZFP ; journal of research and management
32
Jahrbuch der Absatz- und Verbrauchsforschung
31
Manufacturing & service operations management : M & SOM
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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European economic review : EER
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ECONIS (ZBW)
12,327
Other ZBW resources
4
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1
An empirical analysis of digital customer
brand
engagement : examining consumer perceptions, attitudes, and
brand
outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
3
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
4
Virtuelle
Brand
Communities zur Markenprofilierung : der Einsatz virtueller
Brand
Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
Saved in:
5
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
6
A trust-based peer-to-peer digital
brand
equity (P2P-DBE) model
Ozbal, Okai
;
Duman, Teoman
;
Topaloglu, Omer
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
Saved in:
7
Proposal of a method to identify recall ability and
brand
associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
8
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
9
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
10
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
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