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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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How to avoid random market segmentation solutions
Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
Persistent link: https://www.econbiz.de/10014460384
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Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang; Lou, Chunwei - 2012
Persistent link: https://www.econbiz.de/10009625152
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Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold; Schimmelpfennig, Heiko - In: Electronic retailing, (pp. 193-212). 2002
Persistent link: https://www.econbiz.de/10001679106
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications ; with …, (pp. 473-504). 2003
Persistent link: https://www.econbiz.de/10001998151
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Logistische Tourenplanung auf der Basis hierarchischer Kunden-Clusterungen
Riebeling, Frank - 2006
Persistent link: https://www.econbiz.de/10003414653
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 321-345). 2007
Persistent link: https://www.econbiz.de/10003544667
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Pickup and delivery network segmentation using contiguous geographic clustering
Jarrah, A. I.; Bard, J. F. - In: Journal of the Operational Research Society : OR 62 (2011) 10, pp. 1827-1843
Persistent link: https://www.econbiz.de/10009312201