Segmenting young Indian impulsive shoppers
Year of publication: |
January-February 2017
|
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Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 1, p. 35-47
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Subject: | Aesthetic shoppers | cluster analysis | impulsive buying behavior | market segmentation | need fulfillment shoppers | pleasure seeker | socializing shoppers | value seeker shopper | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Indien | India | Online-Handel | Online retailing | Clusteranalyse | Cluster analysis |
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