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Theory
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Relationship marketing
26,355
Beziehungsmarketing
25,680
Theorie
11,842
Brand management
8,249
Customer satisfaction
8,232
Markenführung
8,206
Kundenzufriedenheit
8,023
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7,103
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7,059
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6,513
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6,455
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6,069
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5,866
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5,729
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5,697
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5,438
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5,305
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5,281
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4,695
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4,663
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4,615
E-commerce
4,542
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4,499
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4,487
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4,003
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3,983
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3,729
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3,689
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3,593
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
37
Herrmann, Andreas
34
Anderson, Simon P.
27
Hruschka, Harald
26
Helm, Roland
21
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Inderst, Roman
18
Janssen, Maarten C. W.
18
Ahlert, Dieter
17
Reichwald, Ralf
17
Stahlecker, Peter
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Sutter, Matthias
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Shy, Oz
15
Swoboda, Bernhard
15
Vermeulen, Frederic
15
Albers, Sönke
14
Decker, Reinhold
14
Herweg, Fabian
14
Matzler, Kurt
14
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National Bureau of Economic Research
97
INSEAD
10
Springer Fachmedien Wiesbaden
10
Center for Economic Research <Tilburg>
7
European University Institute / Department of Economics
6
Fördergesellschaft Marketing an der Universität Augsburg
6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Eric Cuvillier <Firma>
3
Instituto Valenciano de Investigaciones Económicas
3
International Association for Fuzzy Set Management and Economy
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Svenska Handelshögskolan <Helsinki>
3
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
3
Zentrum für Interdisziplinäre Forschung / Research Group on Procedural Approaches to Conflict Resolution
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
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Gabler Edition Wissenschaft
116
European journal of operational research : EJOR
109
Europäische Hochschulschriften / 5
97
NBER working paper series
96
Working paper / National Bureau of Economic Research, Inc.
92
SpringerLink / Bücher
89
NBER Working Paper
82
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Economics letters
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of business research : JBR
61
International journal of industrial organization
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
54
Springer eBook Collection / Business and Economics
53
Journal of retailing and consumer services
50
International journal of production research
49
CESifo working papers
46
International journal of production economics
44
The American economic review
43
Discussion paper
36
Discussion papers / CEPR
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of economics
34
Operations research
34
Working paper
33
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of business economics : JBE
31
Applied economics
30
Manufacturing & service operations management : M & SOM
29
Marketing : ZFP ; journal of research and management
29
Neue betriebswirtschaftliche Forschung : Nbf
29
The Rand journal of economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Faculty & research / Insead : working paper series
27
Berichte aus der Betriebswirtschaft
26
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ECONIS (ZBW)
11,658
Other ZBW resources
4
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1
Applying a customer value model in mobile communication business
Pynnönen, Mikko
;
Hallikas, Jukka
- In:
International journal of electronic business
6
(
2008
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
Saved in:
2
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
3
Consumers' value perception of an e-store and its impact on e-store loyalty intention
Chen, Zhan
-
2003
Persistent link: https://www.econbiz.de/10003569906
Saved in:
4
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
5
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
6
On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina
- In:
Essays on contracts, mechanisms and information revelation
,
(pp. 5-23)
.
2014
Persistent link: https://www.econbiz.de/10010500913
Saved in:
7
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
8
Customer capital
Gourio, François
;
Rudanko, Leena
- In:
The review of economic studies
81
(
2014
)
3
,
pp. 1102-1136
Persistent link: https://www.econbiz.de/10010485957
Saved in:
9
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
10
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
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