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Huber, Frank
32
Anderson, Simon P.
27
Burmann, Christoph
26
Esch, Franz-Rudolf
26
Hruschka, Harald
26
Bauer, Hans H.
25
Peitz, Martin
24
Inderst, Roman
22
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Herrmann, Andreas
19
Janssen, Maarten C. W.
19
Postlewaite, Andrew
19
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17
Matsushima, Noriaki
17
Dellaert, Benedict G. C.
16
Sutter, Matthias
16
Ahlert, Dieter
15
Armstrong, Mark
15
Gierl, Heribert
15
Palma, André de
15
Samuelson, Larry
15
Shy, Oz
15
Thisse, Jacques-François
15
Vermeulen, Frederic
15
Helm, Roland
14
Herweg, Fabian
14
Ikeda, Shinsuke
14
Moraga-González, José Luis
14
Sattler, Henrik
14
Swoboda, Bernhard
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Courty, Pascal
13
Decker, Reinhold
13
Fishman, Arthur
13
Grunert, Klaus G.
13
Gröppel-Klein, Andrea
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Foerder Institute for Economic Research <Tēl-Āvîv>
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2
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2
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2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
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Robert Schuman Centre for Advanced Studies
2
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2
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2
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2
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2
Umeå universitet
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2
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2
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2
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70
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66
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Economics letters
64
International journal of industrial organization
60
European journal of operational research : EJOR
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of business research : JBR
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of retailing and consumer services
52
CESifo working papers
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Journal of economic behavior & organization : JEBO
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The American economic review
43
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Springer eBook Collection / Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of economics
33
Operations research
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Applied economics
32
Discussion paper / Tinbergen Institute
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
International journal of production economics
31
Journal of marketing research : JMR
31
International journal of hospitality management
30
The Rand journal of economics
30
International journal of production research
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
European economic review : EER
27
The journal of industrial economics
27
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ECONIS (ZBW)
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Other ZBW resources
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1
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
2
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
3
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
4
Internationale Marken- und Produktpositionierung im High-End-Luxussegment : eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG)
Basler, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860488
Saved in:
5
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
6
Ein systemdynamisches Modell zur Erklärung der Entstehung von Premiummarken am Beispiel des Automobilsektors : ein systemdynamisches Modell mit kausalanalytischer Validierung
Bommer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10008825044
Saved in:
7
Luxusmarkenstrategie
Meffert, Heribert
;
Lasslop, Ingo
-
2003
Persistent link: https://www.econbiz.de/10013330180
Saved in:
8
Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred
;
Jain, Sanjay
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
Saved in:
9
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
10
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
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