//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pawnbroking in pre-1949 China...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
10
Konsumentenverhalten
10
Marketing theory
8
Marketingtheorie
8
USA
6
United States
6
Theorie
5
Advertising effects
4
Business ethics
4
Marktforschung
4
Unternehmensethik
4
Werbewirkung
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Brand management
3
China
3
Economic ethics
3
Ethics
3
Ethik
3
Markenführung
3
Market research
3
Marketing
3
Werbung
3
Wirtschaftsethik
3
Artificial intelligence
2
Beziehungsmarketing
2
Children from single mother families
2
Decision theory
2
Economic history
2
Emerging economies
2
Entscheidungstheorie
2
Ethnic discrimination
2
Ethnische Diskriminierung
2
Handelsmarke
2
History of economic thought
2
Künstliche Intelligenz
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Hyman, Michael R.
4
Kostyk, Alena
2
Trafimow, David
2
Sierra, Jeremy J.
1
Torres, Ivonne M.
1
Wang, Cong
1
Wang, Tonghui
1
Yan, Qiang
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
.
2012
Persistent link: https://www.econbiz.de/10010191485
Saved in:
2
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
Saved in:
3
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
4
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
5
Are structural equation models theories and does it matter?
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 248-263
Persistent link: https://www.econbiz.de/10014251317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->