Kim, Daewon; Bae, Jae Kwon - In: Global business and finance review 25 (2020) 3, pp. 49-59
Purpose: To explain the innovation resistance and consumer acceptance of internet-only bank services, this paper proposes an integrated research model that builds on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and Innovation Resistance Model (IRM).We aim to identify...