Mediating transactions through the Internet removes important cues that salespeople can use to assess a consumer's willingness to pay. We analyze whether dealers' difficulty in identifying consumer characteristics on the Internet and consumers' ease in finding information affects equilibrium...

Mediating transactions through the Internet removes important cues that salespeople can use to assess a consumer's willingness to pay. We analyze whether dealers' difficulty in identifying consumer characteristics on the Internet and consumers' ease in finding information affects equilibrium...

Mediating transactions through the Internet removes important cues that salespeople can use to assess a consumer's willingness to pay. We analyze whether dealers' difficulty in identifying consumer characteristics on the Internet and consumers' ease in finding information affect race and gender...

1. From cultural diversity to ethnic marketing practice -- 2. Ethnic marketing and market segmentation : theoretical perspectives -- 3. Ethnicity, ethnic identity and the acculturation process -- 4. Ethnic groups and aggregates of ethnic groups -- 5. Assessing ethnic group substance and...