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Theory
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Innovationsdiffusion
12,708
Innovation diffusion
12,451
Theorie
12,001
Beziehungsmarketing
8,837
Relationship marketing
8,823
Markenführung
7,351
Brand management
7,348
Markenimage
6,515
Brand image
6,491
USA
5,858
United States
5,642
Online-Handel
5,485
Online retailing
5,470
Kundenzufriedenheit
5,458
Customer satisfaction
5,457
Social Web
4,866
Social web
4,863
Deutschland
4,806
Online-Marketing
4,478
Germany
4,456
Internet marketing
4,450
Innovation adoption
4,433
Innovationsakzeptanz
4,395
Dienstleistungsqualität
4,386
Service quality
4,383
Brand
4,222
Markenartikel
4,218
Einzelhandel
4,172
Retail trade
4,091
Electronic Commerce
3,887
E-commerce
3,771
Innovation
3,757
Werbewirkung
3,563
Verbraucherverhalten
3,559
Advertising effects
3,525
Experiment
3,413
Emotion
3,146
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3,358
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2,159
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5,542
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9
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4,651
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2,428
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2,054
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1,037
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881
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836
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836
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186
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140
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112
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97
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43
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22
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Anderson, Simon P.
27
Hruschka, Harald
25
Huber, Frank
25
Antonelli, Cristiano
22
Mullainathan, Sendhil
21
Bauer, Hans H.
20
Kerschbamer, Rudolf
20
Peitz, Martin
20
Sheth, Jagdish N.
20
Janssen, Maarten C. W.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Comin, Diego
18
Franses, Philip Hans
18
Inderst, Roman
18
Jaffe, Adam B.
18
Stoneman, Paul
18
Audretsch, David B.
17
Gierl, Heribert
17
Palma, André de
17
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Jovanovic, Boyan
16
Matsushima, Noriaki
16
Nijkamp, Peter
16
Samuelson, Larry
16
Shy, Oz
16
Armstrong, Mark
15
Helm, Roland
15
Herrmann, Andreas
15
Parker, Philip M.
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Feldman, Maryann P.
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
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National Bureau of Economic Research
142
OECD
13
INSEAD
10
Springer Fachmedien Wiesbaden
10
European University Institute / Department of Economics
8
Edward Elgar Publishing
7
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
5
IGI Global
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Friedrich-Schiller-Universität Jena
4
University of Waterloo / Department of Economics
4
Erasmus Research Institute of Management
3
Forschungsinstitut zur Zukunft der Arbeit
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Institut für Weltwirtschaft
3
Instituto Valenciano de Investigaciones Económicas
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
University of Oxford / Institute of Economics and Statistics
3
Universität Mannheim
3
World Bank
3
American Enterprise Institute for Public Policy Research
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Research in Income and Wealth
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Europäische Kommission / Generaldirektion Unternehmen
2
Federal Reserve Bank of San Francisco
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Ifo-Institut für Wirtschaftsforschung
2
Institut für Markt- und Distributionsforschung <Köln>
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Istituto di Ricerca sulla Dinamica dei Sistemi Economici <Mailand>
2
Johns Hopkins University / Department of Economics
2
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NBER working paper series
139
Working paper / National Bureau of Economic Research, Inc.
130
NBER Working Paper
127
Discussion paper / Centre for Economic Policy Research
100
Technological forecasting & social change : an international journal
86
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Europäische Hochschulschriften / 5
72
International journal of industrial organization
69
CESifo working papers
65
Economics letters
65
European journal of operational research : EJOR
65
Gabler Edition Wissenschaft
62
Journal of business research : JBR
62
Journal of economic behavior & organization : JEBO
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of economic psychology : research in economic psychology and behavioral economics
55
SpringerLink / Bücher
55
Working paper
54
Journal of retailing and consumer services
49
The American economic review
48
Discussion paper
42
Discussion paper / Tinbergen Institute
41
Journal of economics
40
Discussion papers / CEPR
39
European economic review : EER
35
Operations research
35
The Rand journal of economics
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
International journal of production economics
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of economic dynamics & control
32
CESifo Working Paper Series
31
Applied economics
30
Discussion paper series / IZA
30
International journal of production research
30
The journal of industrial economics
30
Journal of evolutionary economics : JEE
29
American journal of agricultural economics
28
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
28
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ECONIS (ZBW)
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1
Testing robustness of
UTAUT
model : an invariance analysis
Kang, Myung Soo
;
Im, Il
;
Hong, Seongtae
- In:
Journal of global information management : an official …
25
(
2017
)
3
,
pp. 81-97
Persistent link: https://www.econbiz.de/10011729787
Saved in:
2
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
3
Performance comparison of two diffusion models in a saturated mobile phone market
Chang, Byeong-Yun
;
Li, Xu
;
Kim, Yun Bae
- In:
Technological forecasting & social change : an …
86
(
2014
),
pp. 41-48
Persistent link: https://www.econbiz.de/10010479689
Saved in:
4
Akzeptanz neuer Produkte : Vorwissen als Determinante des Innovationserfolgs
Binsack, Margit
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001741163
Saved in:
5
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
6
The influential factors on the diffusion of smartwatches in Korea
Cho, Insu
;
Park, Heejun
- In:
International journal of technology management : IJTM
72
(
2016
)
1/3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011685664
Saved in:
7
Platform adoption in system markets : empirical insights into the drivers of network effects and their impact on consumer choice
Wiegand, Nico
-
2014
Persistent link: https://www.econbiz.de/10010350565
Saved in:
8
Right information at the right time : reevaluating the attitude-behavior gap in environmental technology adoption
Goodarzi, Shadi
;
Masini, Andrea
;
Aflaki, Sam
;
Fahimnia, …
- In:
International journal of production economics
242
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012695911
Saved in:
9
Snobby markets and technology adoption
Alderighi, Marco
;
Feder, Christophe
- In:
Economics of innovation and new technology
30
(
2021
)
6
,
pp. 603-620
Persistent link: https://www.econbiz.de/10012607744
Saved in:
10
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Gupta, Anil
;
Arora, Neelika
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011697818
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