//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effectiveness of social media...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Unternehmenserfolg
50,341
Firm performance
49,594
Social Web
20,859
Social web
20,828
Performance measurement
15,352
Performance-Messung
14,541
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
8,480
Konsumentenverhalten
8,473
KMU
5,993
SME
5,980
Corporate governance
5,861
Corporate Governance
5,860
USA
5,354
Innovation
5,337
United States
5,202
Managers
4,848
Führungskräfte
4,843
Unternehmensgründung
4,762
Business start-up
4,588
Strategisches Management
4,576
Deutschland
4,332
Strategic management
4,209
Theorie
4,166
Germany
3,973
Beziehungsmarketing
3,789
Relationship marketing
3,787
Innovationsmanagement
3,720
Electronic Commerce
3,639
China
3,601
Innovation management
3,591
Corporate Social Responsibility
3,481
Corporate social responsibility
3,472
E-commerce
3,425
Entrepreneurship
3,378
Gastronomie
3,362
Gastgewerbe
3,345
Restaurant industry
3,214
more ...
less ...
Online availability
All
Free
1,100
Undetermined
907
Type of publication
All
Book / Working Paper
2,215
Article
1,879
Journal
7
Type of publication (narrower categories)
All
Article in journal
1,488
Aufsatz in Zeitschrift
1,488
Graue Literatur
721
Non-commercial literature
721
Hochschulschrift
570
Arbeitspapier
567
Working Paper
567
Thesis
504
Aufsatz im Buch
374
Book section
374
Collection of articles of several authors
138
Sammelwerk
138
Bibliografie enthalten
111
Bibliography included
111
Aufsatzsammlung
88
Lehrbuch
62
Collection of articles written by one author
60
Sammlung
60
Textbook
54
Case study
53
Fallstudie
53
Konferenzschrift
37
Conference proceedings
26
Conference paper
22
Konferenzbeitrag
22
Systematic review
15
Übersichtsarbeit
15
Festschrift
13
Reprint
12
Handbook
10
Handbuch
10
Bibliografie
7
Glossar enthalten
6
Glossary included
6
Mehrbändiges Werk
6
Multi-volume publication
6
Fallstudiensammlung
4
Forschungsbericht
4
CD-ROM, DVD
3
Umfrage
3
more ...
less ...
Language
All
English
3,273
German
778
Italian
23
French
17
Polish
14
Russian
4
Spanish
3
Dutch
2
Slovenian
2
Ukrainian
2
Czech
1
Hungarian
1
Swedish
1
more ...
less ...
Author
All
Dorn, David
17
Katz, Lawrence F.
17
Patterson, Christina
17
Van Reenen, John
17
Autor, David H.
15
Acharya, Viral V.
14
Audretsch, David B.
13
Bernard, Andrew B.
12
Hofmann, Christian
12
Bergemann, Dirk
11
Bonatti, Alessandro
10
Hermalin, Benjamin E.
10
Hänssler, Karl Heinz
10
Veldkamp, Laura
10
Arkolakis, Costas
9
Mester, Loretta J.
9
Zhu, Joe
9
Clementi, Gian Luca
8
Coad, Alexander
8
Fritsch, Michael
8
Fritz, Wolfgang
8
Hughes, Joseph P.
8
Nocke, Volker
8
Altomonte, Carlo
7
Athey, Susan
7
Bauer, Hans H.
7
De Loecker, Jan
7
DeMarzo, Peter M.
7
Grazzi, Marco
7
Kremer, Ilan
7
Pagano, Marco
7
Peitz, Martin
7
Stambaugh, Robert F.
7
Werker, Claudia
7
Wurgler, Jeffrey
7
Becker, Bo
6
Calvano, Emilio
6
Cronqvist, Henrik
6
Fahlenbrach, Rüdiger
6
Jovanovic, Boyan
6
more ...
less ...
Institution
All
National Bureau of Economic Research
46
Springer Fachmedien Wiesbaden
5
De Gruyter Oldenbourg
3
Friedrich-Schiller-Universität Jena
3
Ifo Institut
3
Verlag Dr. Kovač
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
IGI Global
2
INSEAD
2
Internationales Wissenschaftliches Symposium Management und Entwicklung <1996, Portorož>
2
Inštitut za Podjetništvo in Management Malih Podjetij <Maribor>
2
Leuphana Universität Lüneburg
2
Melbourne Business School
2
OECD
2
Peter Lang GmbH
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
Uni-Taschenbücher GmbH
2
University of Hong Kong / School of Economics and Finance
2
Universität Mannheim
2
Akademia Ekonomiczna w Krakowie
1
Association of National Advertisers
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Bank of Canada
1
Berliner Wissenschafts-Verlag
1
Betriebspädagogische Theorie-Praxis-Tage <7, 1995, Hamburg>
1
Books on Demand GmbH <Norderstedt>
1
Bund für Umwelt und Naturschutz Deutschland
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
CFA Institute <Charlottesville, Va.> / Research Foundation
1
Center for Economic Research <Tilburg>
1
Centre for Economic Performance
1
Conference on "Tournaments, Contests and Relative Performance Evaluation" <2011, Raleigh, NC>
1
Conference on Exchange Rates Effects on Corporations <1992, New York, NY>
1
Conference on Research in Income and Wealth
1
Conference on the Measurement of Economic and Social Performance <1971, Princeton, NJ>
1
European Institute of Business Administration / Euro-Asia Centre
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
57
NBER working paper series
46
NBER Working Paper
41
Discussion paper / Centre for Economic Policy Research
40
SpringerLink / Bücher
40
Gabler Edition Wissenschaft
34
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Europäische Hochschulschriften / 5
27
European journal of operational research : EJOR
23
The journal of portfolio management : JPM
23
CESifo working papers
22
International journal of production research
22
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
18
Economics letters
16
Small business economics : an entrepreneurship journal
16
Working paper
16
International journal of industrial organization
15
The journal of investing : JOI
15
Discussion paper
14
Journal of business research : JBR
14
Strategic management journal
13
Information systems research : ISR
12
Journal of management accounting research : JMAR
12
Discussion paper series / IZA
11
Discussion papers / CEPR
11
Journal of economic behavior & organization : JEBO
11
Journal of financial economics
11
Lehrbuch
11
Springer eBook Collection / Business and Economics
11
The accounting review : a publication of the American Accounting Association
11
Berichte aus der Betriebswirtschaft
10
International journal of production economics
10
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
10
DUV / Wirtschaftswissenschaft
9
Finance research letters
9
IZA Discussion Paper
9
International journal of electronic commerce : IJEC
9
International journal of hospitality management
9
Journal of business economics : JBE
9
Journal of business venturing
9
more ...
less ...
Source
All
ECONIS (ZBW)
4,100
Other ZBW resources
1
Showing
1
-
10
of
4,101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won
;
Namkung, Young
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 739-763
Persistent link: https://www.econbiz.de/10011559825
Saved in:
2
Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa
-
2012
Persistent link: https://www.econbiz.de/10009735599
Saved in:
3
An extension of the four-stage loyalty model : the critical role of positive switching barriers
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 40-56
Persistent link: https://www.econbiz.de/10009537283
Saved in:
4
Explaining participation behaviour in communities of regional leisure-blogs
Baumgartner, Andreas
-
2010
Persistent link: https://www.econbiz.de/10008810013
Saved in:
5
Social media : a new way to success?
Mustonen, Piia
-
2009
Persistent link: https://www.econbiz.de/10003925596
Saved in:
6
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
7
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
Saved in:
8
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
Saved in:
9
Customer resources and economic sustainability of online channels
Pavlov, Oleg V.
- In:
Handbook of corporate sustainability : frameworks, …
,
(pp. 161-183)
.
2011
Persistent link: https://www.econbiz.de/10008937338
Saved in:
10
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->