An extension of the four-stage loyalty model : the critical role of positive switching barriers
Year of publication: |
2012
|
---|---|
Authors: | Han, Heesup ; Hyun, Sunghyup Sean |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 1/2, p. 40-56
|
Subject: | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Performance-Messung | Performance measurement | Theorie | Theory |
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