Introduction to Business Anthropology -- Methodologies of Cultural Analysis -- Anthropology in Consumer Research -- Organizational Anthropology -- Design Anthropology -- A Digital Anthropology approach to Culture -- Conclusion.

"Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill,...