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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications, (pp. 295-319). 2007
Persistent link: https://www.econbiz.de/10003544666
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications, (pp. 415-446). 2001
Persistent link: https://www.econbiz.de/10001690282
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Latent class models for conjoint analysis
Ramaswamy, Venkatram; Cohen, Steven H. - In: Conjoint measurement : methods and applications, (pp. 361-392). 1999
Persistent link: https://www.econbiz.de/10001444734
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On the role of social asset specificity in the channel integration decision
Majumdar, Sumit Kumar - In: Journal of institutional and theoretical economics : JITE 150 (1994) 2, pp. 375-400
Persistent link: https://www.econbiz.de/10001163434
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Embracing co-creation thinking in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - 2013
Persistent link: https://www.econbiz.de/10010212569