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A method to generate hypotheses on consumer payment behavior from market basket data is presented with which retailers can predict future cash requirements. This could help retailers to minimize the costs of cash management through rationalization and may also encourage the introduction of new...
Persistent link: https://www.econbiz.de/10013130006
This paper describes two new datasets available to academic researchers. The first is a panel dataset containing the transactions of 19,936 households made over the period from December 1998 to November 2004 at a major U.S. consumer electronics retailer. There are a total of 173,262...
Persistent link: https://www.econbiz.de/10013106617
This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on techniques from the emergent discipline of complex systems analysis. First, we look at how the display rank of a URL link influences its click frequency, for both sponsored...
Persistent link: https://www.econbiz.de/10013071008
Why do consumers value shopping online? We decompose the value of e-commerce to individual consumers and highlight the role of convenience, i.e., the avoidance of transportation costs. We complement household purchase panel data with precise locations of consumers and stores, and show that...
Persistent link: https://www.econbiz.de/10012834613
This paper provides a new and complementary explanation for a pricing puzzle for seasonal products, namely, counter-cyclical pricing, drawing on the category-expansion effects of price promotions. Our study emphasizes the seasonal fluctuation in promotion frequency rather than the change in...
Persistent link: https://www.econbiz.de/10012925174
We examine how retailers discount the prices of product systems versus their constituent components. The topic is important because such systems are ubiquitous in our daily lives. In particular, many high-tech markets revolve around complex multi-component systems – e.g. a camera system...
Persistent link: https://www.econbiz.de/10014041348
Sponsored search is the mechanism whereby where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results. Based on prior literature, we draw an analogy between these markets and financial markets. We use the analogy as well as the key...
Persistent link: https://www.econbiz.de/10014044833
Macroeconomists have traditionally ignored the behavior of temporary price markdowns ("sales") by retailers. Although sales are common in the micro price data, they are assumed to be unrelated to macroeconomic phenomena and generally filtered out. We challenge this view. First, using the 1996 -...
Persistent link: https://www.econbiz.de/10010418254
Either empty inventories or empty shelves can cause stock-outs in retailing. Both can occur independently from each other, entail different kinds of damages and thus call for different counter measures. As such a counter measure, this paper presents a method to detect empty shelves through...
Persistent link: https://www.econbiz.de/10013130012
Conceptually, customer relationship value depends on customer perceptions of the cost of switching to another supplier. Empirical tests of switching cost effects have been hampered because traditional performance measurement systems and customer satisfaction scores do not reflect switching cost...
Persistent link: https://www.econbiz.de/10012779973