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Conceptual Marketing in the Age of Interactive Consumer
Kuzmanovic, Vladan - 2020
Marketing is a system, a value, a complex. Marketing is a behavioral, interpersonal and cultural concept. The value of … total marketing is the value of the exchange of signs, labels, recognition, identity, trends, time and comfort. Contextual …. Marketing brings to the market a holistic system, the whole complex not just a part or a process. Conceptual marketing deals …
Persistent link: https://www.econbiz.de/10012831763
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Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice
Temme, Dirk (contributor); Paulssen, Marcel (contributor);  … - 2007
applications of ICLV models in marketing are still rare. The present study on travel mode choice clearly demonstrates the value of … class in the marketing field. -- Hybrid choice models ; Mode choice ; Values ; Value-attitude hierarchy ; Mplus …
Persistent link: https://www.econbiz.de/10003635077
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...
Persistent link: https://www.econbiz.de/10009266902
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A joint framework for category purchase and consumption behavior
Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the...
Persistent link: https://www.econbiz.de/10011327824
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Risk and loss aversion, price uncertainty and the implications for consumer search
Soetevent, Adriaan R.; Bruzikas, Tadas - 2016
Do the choices of consumers who search for a product's best price exhibit risk neutral, risk averse or loss averse risk attitudes? We study how in a problem of sequential search with costless recall the relation between a consumer's willingness to pay for continued search and the level of price...
Persistent link: https://www.econbiz.de/10011520488
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...
Persistent link: https://www.econbiz.de/10008749823
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Detecting Empty Shelves in Retailing Through Time-Oriented Analysis of Market Basket Data
Buhr, Carl-Christian - 2011
Either empty inventories or empty shelves can cause stock-outs in retailing. Both can occur independently from each other, entail different kinds of damages and thus call for different counter measures. As such a counter measure, this paper presents a method to detect empty shelves through...
Persistent link: https://www.econbiz.de/10013130012
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Do Yellow Price Tags Matter to Consumers? The Relationship Between the Presentation of the Price and the Reference Price
Mehine, Tanel - 2010
The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected...
Persistent link: https://www.econbiz.de/10013139234
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The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service
Narayanan, Sridhar - 2011
Persistent link: https://www.econbiz.de/10013124261