Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation
Year of publication: |
2018
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Authors: | Gordon, Ross |
Other Persons: | Ciorciari, Joseph (contributor) ; van Laer, Tom (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Emotion | Marketing | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, 52(1/2), 92-117, 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt Volltext nicht verfügbar |
Other identifiers: | 10.2139/ssrn.2892967 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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