Retailers’ efforts to monetize consumer location data are still dominated by naïve protocols such as geo-fencing – customizing marketing interactions based solely on the current location of all app users. While past research has noted the inefficiency of such approaches due to ignoring the...

The past years have witnessed growing consumer concern about the fairness implications of the widespread adoption of AI in business contexts. To protect consumers against bias from algorithmic service decisions, regulators have introduced legislation holding firms accountable for the fairness of...