Homophily and Influence : Pricing to Harness Word-of-Mouth on Social Networks
Year of publication: |
2016
|
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Authors: | Zubcsek, Peter Pal |
Other Persons: | Phan, Tuan Q. (contributor) ; Lu, Xuesong (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Web | Social web | Preismanagement | Pricing strategy |
Extent: | 1 Online-Ressource (70 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 10, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2562167 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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