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This paper investigates the interaction between product heterogeneity and geographic agglomeration. Using data for nearly the entire population of U.S. hotels, we examine patterns of entry into different regions among establishments delineated by product segment. We find that to the extent that...
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Amazon Marketplace is an ecommerce platform where Amazon is a seller itself and also the platform host to third-party (3P) sellers. Business press has reported that Amazon uses complex pricing strategies for items it sells directly. However, there is limited academic and business press...
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In 2008, New York City mandated that all chain restaurants post calorie information in their menus. For managers of chain and standalone restaurants, as well as for policy makers, a pertinent goal might be to monitor the impact of this regulation on consumer conversations. We propose a scalable...
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The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...
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