competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial … allowing for price discrimination between these consumers. -- Meeting-the-competition clauses ; advertising ; price …

gain utility through other marketing mix variables such as advertising that is affective and evokes positive feelings. An … interesting question is whether a firm should use such persuasive advertising on all products or use it exclusively on a subset of … market consisting of consumer segments with different marginal valuation for quality and persuasive advertising affects …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …

investment-based model to understand the impact of advertising expenditures on stock returns and firm value. In addition, by … interpreting advertising expenditures as an investment in brand capital, the approach in this paper provides a novel way to measure … advertising expenditures which standard asset pricing models cannot. The estimation results also show that brand equity accounts …

This paper presents a linear-city model where firms compete on price and levels of advertising, which affects the … perceived utility of products. More cost efficient firms extend their advantage with more advertising, which leads to higher … profits, if advertising is sufficiently effective. We test this relationship using a unique S&P sample. Our empirical results …

This paper presents a linear-city model where firms compete on price and levels of advertising, which affects the … perceived utility of products. More cost efficient firms extend their advantage with more advertising, which leads to higher … profits, if advertising is sufficiently effective. We test this relationship using a unique S&P sample. Our empirical results …

generate tax revenue from the online advertising industry. Implementing DST on targeted ads increases their price and … potentially decreases their number, thus mitigating the processing of consumers’ data. Consequently, the online advertising … advertising industry in understanding the consequences of DST implementation and may help regulators select a tax rate …