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Domestic product involvement and consumer willingness to buy domestic products : empirical testing of a cognitive consistency theory framework
Prince, Melvin
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 453-461
Persistent link: https://www.econbiz.de/10012312906
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The Diogenes Effect in retail buyer information processing
Prince, Melvin
;
Kwak, Lynn
;
Priporas, Constantinos Vasilios
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
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3
Uniting theory and empirical research : marketing research and market sensing
Prince, Melvin
;
Gabay, Gillie
;
Priporas, …
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 272-297)
.
2019
Persistent link: https://www.econbiz.de/10011954831
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