Managing product variety has long been a concern for firms from many different industries, with less product variety typically associated with higher operational performance. However, most contemporary research on product variety has looked at its impacts on the operations and sales performance...

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private...