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Spatial models in retailing allow for correlations among purchase decisions from consumers within predefined geographic areas. The purpose of these models is to control for unobserved demand side effects at the regional-level (e.g., a neighborhood), but they typically ignore synergies among...
Persistent link: https://www.econbiz.de/10013298480
We develop a new method to sample from posterior distributions in hierarchical models without using Markov chain Monte Carlo. This method, which is a variant of importance sampling ideas, is generally applicable to high-dimensional models involving large data sets. Samples are independent, so...
Persistent link: https://www.econbiz.de/10010195102
Bayesian methods have become widespread in the marketing literature. We review the essence of the Bayesian approach and explain why it is particularly useful for marketing problems. While the appeal of the Bayesian approach has long been noted by researchers, recent developments in computational...
Persistent link: https://www.econbiz.de/10014112878
Persistent link: https://www.econbiz.de/10011655585
The real estate market in China has been growing rapidly during the past decade, with different property price patterns across various regions. Among different types of properties, prices of retail properties have not been sufficiently analyzed. This study focuses on forecasting problems of...
Persistent link: https://www.econbiz.de/10014516551
This paper examines the importance of geographical differentiation in store location decisions of firms in the retail discount industry. Using a novel data set that includes the store locations and accompanying market conditions for all stores belonging to the Wal-Mart, Kmart, and Target chains,...
Persistent link: https://www.econbiz.de/10012726420
To provide a more flexible workhorse model of temporary price reductions or `sales', this paper presents a substantially generalized `clearinghouse' sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10012979732
While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...
Persistent link: https://www.econbiz.de/10013078247
We study the effects of retailer in-store media on distribution channel relationships. With modern communication technology, retailers can open in-store media (ISM) in their stores and allow manufacturers to advertise in-store. We show that ISM has an important role in coordinating a...
Persistent link: https://www.econbiz.de/10014212856
We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional...
Persistent link: https://www.econbiz.de/10014038843