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The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela; Drengner, Jan - In: Stand und Perspektiven der Eventforschung, (pp. 37-58). 2010
Persistent link: https://www.econbiz.de/10008654337
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Game outcome uncertainty revisited : a clustering analysis of team-specific game attendance predictions
Maennig, Wolfgang; Mueller, Steffen Q. - In: Applied economics 55 (2023) 30, pp. 3487-3497
Persistent link: https://www.econbiz.de/10014299166
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A note on the preferences of sports fans : partisanship versus uncertainty of outcome
Miceli, Thomas J. - In: Journal of sports economics 25 (2024) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10014581153
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Event-Marketing : theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen
Nufer, Gerd - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003191644
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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.; Head, David; Monroe, Olivia; … - In: Sport management review 25 (2022) 1, pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
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Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.; Walkup, Brian R.; Bouchet, Adrien - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
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El deporte, sector de actividad económica : estructuración de uno de los sectores con mayor potencial
Sobrino, Javier - 2013
Persistent link: https://www.econbiz.de/10010259048
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Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich - 2006
Persistent link: https://www.econbiz.de/10003323131
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Attendance Demand in Sports Economics : A New Methodological Approach
Embery, John - 2024
1. Introduction -- 2. The curious case of the missing social agent in sports economics -- 3. Missing links: towards a theory of social economic agency for sports attendance -- 4. A critical realist-behavioural economics hybrid theory of sports attendance demand: the view from the other side of...
Persistent link: https://www.econbiz.de/10014558559