The majority of popular simulated test marketing models (STM) are calibrated against empirical data obtained from the mature markets of North America and Western Europe. Not surprisingly, these models achieve much lower accuracy when directly applied in relatively unexplored emerging markets,...

The conflict between pro-self and pro-social behaviour is at the core of many key problems of our time, as, for example, the reduction of air pollution and the redistribution of scarce resources. For the well-being of our societies, it is thus crucial to find mechanisms to promote pro-social...

In a one-step binary lying experiment, subjects privately observe a random device that indicates a low payoff with probability p or a high payoff with probability 1-p. Subjects are paid whatever they report, inducing some subjects to lie in order to receive the high payoff. Currently...

What was once broadly viewed as an impossibility – learning from experimental data in economics – has now become commonplace. Governmental bodies, think tanks, and corporations around the world employ teams of experimental researchers to answer their most pressing questions. For their part,...

In a one-step trinary lying experiment, subjects privately observe a random device that indicates a low payoff, an intermediate payoff or a high payoff. Subjects are paid whatever they report, inducing some subjects to lie in order to receive a higher payoff. This paper presents a methodology...

This chapter surveys literature on experimental law and economics. Long the domain of legally minded psychologists and criminologists, experimental methods are gaining significant popularity among economists interested in exploring positive and normative aspects of law. Because this literature...

This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy's value for money (the claims ratio) and the seller's commission. These information disclosures have virtually no effect despite most buyers claiming to value such information....

This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy's value for money (the claims ratio) and the seller's commission. These information disclosures have virtually no effect despite most buyers claiming to value such information....

How do corruption outcomes, such as the embezzlement of public funds, depend on the method by which public decision makers are selected? Through an experiment with 472 groups of citizens in Burkina Faso, this paper compares elected and randomly appointed leaders along three dimensions: The...

This paper presents the results of a threshold public goods game experiment with heterogeneous players. The experiment is designed in close collaboration with the Dutch association of agri-environmental farmer collectives. Subjects are recruited at a university (“the lab”) and a farm...