We review the Economics literature on Newspapers and Magazines. Our emphasis is on the newspaper industry, especially in the United States, given that this has been the focus of existing research. We first discuss the structure of print media markets, describing the rise in the number of daily...

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...

Werbung wird eingesetzt, um den Konsumenten über die erfolgreiche Manipulation innerer Einstellungen zum Kauf der beworbenen Produkte und Dienstleistungen zu bewegen. Weitgehend offen ist dabei, wie, wo und inwieweit Werbung wirkt. Das vorliegende Buch kombiniert qualitative...