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Bundling becomes a dominant sales strategy in telecommunications. Dual and triple-play packages are increasingly …
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The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
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the pricing policy of firms in the German laser printer market. We show that their pricing corresponds to our model with …
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the actual pricing of firms in the German laser printer market. We show that their pricing corresponds to our model with …
Persistent link: https://www.econbiz.de/10010489886