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Theory
Consumer behaviour
83,890
Konsumentenverhalten
81,441
Social Web
20,880
Social web
20,849
Werbung
13,917
Online-Marketing
13,282
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13,166
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11,390
Theorie
10,940
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10,486
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10,449
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8,875
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8,820
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7,230
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7,194
Online-Handel
6,732
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6,718
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6,313
Werbewirkung
6,037
Customer satisfaction
5,991
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5,943
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5,917
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5,889
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5,823
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5,794
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5,613
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5,031
Markenartikel
4,763
Brand
4,689
Service quality
4,623
Dienstleistungsqualität
4,574
Einzelhandel
4,445
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4,379
Marketingmanagement
4,173
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4,136
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4,109
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4,107
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3,776
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3,666
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3,042
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Anderson, Simon P.
44
Peitz, Martin
30
Kind, Hans Jarle
28
Bauer, Hans H.
26
Hruschka, Harald
26
Huber, Frank
25
Moraga-González, José Luis
24
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Bergemann, Dirk
19
Blundell, Richard W.
19
Postlewaite, Andrew
19
Inderst, Roman
18
Janssen, Maarten C. W.
18
Sethi, Suresh
17
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Nilssen, Tore
16
Palma, André de
16
Sutter, Matthias
16
Zaccour, Georges
16
Armstrong, Mark
15
Gierl, Heribert
15
Herrmann, Andreas
15
Kaiser, Harry M.
15
Samuelson, Larry
15
Schlosser, Rainer
15
Shy, Oz
15
Vermeulen, Frederic
15
Bruhn, Manfred
14
Helm, Roland
14
Herweg, Fabian
14
Kroeber-Riel, Werner
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Esch, Franz-Rudolf
13
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National Bureau of Economic Research
106
Springer Fachmedien Wiesbaden
14
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Uni-Taschenbücher GmbH
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
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Görres-Gesellschaft zur Pflege der Wissenschaft
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
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International Association for Research in Economic Psychology
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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2
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2
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2
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OECD
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Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
Umeå universitet
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
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NBER working paper series
105
Working paper / National Bureau of Economic Research, Inc.
95
NBER Working Paper
91
Management science : journal of the Institute for Operations Research and the Management Sciences
89
International journal of industrial organization
87
Discussion paper / Centre for Economic Policy Research
83
Economics letters
75
European journal of operational research : EJOR
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Europäische Hochschulschriften / 5
62
Gabler Edition Wissenschaft
62
Journal of business research : JBR
62
CESifo working papers
61
Journal of economic psychology : research in economic psychology and behavioral economics
57
SpringerLink / Bücher
56
Journal of economic behavior & organization : JEBO
55
Journal of retailing and consumer services
53
The American economic review
46
Discussion papers / CEPR
44
Working paper
42
Operations research
40
Discussion paper
39
Journal of economics
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Discussion paper / Tinbergen Institute
36
The Rand journal of economics
36
Applied economics
35
The journal of industrial economics
35
American journal of agricultural economics
33
Information economics and policy : IEP
33
International journal of production economics
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
International journal of production research
31
Journal of economics & management strategy : JEMS
31
Journal of marketing research : JMR
31
Information systems research : ISR
30
Journal of economic theory
30
The review of economic studies
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
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ECONIS (ZBW)
10,730
Other ZBW resources
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1
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
2
Discrimination through versioning with
advertising
in social networks
Jiménez-Martínez, Antonio
-
2018
Persistent link: https://www.econbiz.de/10011961561
Saved in:
3
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
4
Dynamic budget allocation for social media
advertising
campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
5
Discrimination through versioning with
advertising
in social networks
Jiménez-Martínez, Antonio
- In:
Economic theory : official journal of the Society for …
67
(
2019
)
3
,
pp. 525-564
Persistent link: https://www.econbiz.de/10012040619
Saved in:
6
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
7
User consumption behaviour prediction method in the context of social media marketing
Chen, Gang
;
Zhang, Yixi
- In:
International journal of networking and virtual …
29
(
2023
)
3/4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10015066174
Saved in:
8
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
9
'Boiling Frog' – Of Consumer Welfare and Platforms in Digital Markets
Reyna, Agustin
-
2017
Persistent link: https://www.econbiz.de/10012945204
Saved in:
10
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
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