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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10008810420
Cover Image
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782