Narrow search
Showing 1 - 6 of 6
Cover Image
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Cover Image
Multiple time series analysis for organizational research
Colicev, Anatoli; Pauwels, Koen - In: Long range planning : LRP ; international journal of … 55 (2022) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013198240
Cover Image
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Cover Image
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Cover Image
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Cover Image
Modeling dynamic relations among marketing and performance metrics
Pauwels, Koen - 2018
Persistent link: https://www.econbiz.de/10011956414