Market growth is driven by product innovation. Beyond functional satiation the marginal utility of product performance and variety decreases. We argue that social comparisons underlying innovation diffusion results in consumer motivations for upward assimilation toward the behavior of better...

In this paper we show how an Institute of Higher Education can predict future MBA students for targeted advertising by analysing Google query data. We extract normalized query data from Google trends and compute correlations of time shifted time series. We then conclude that highly correlated...

We use Google search data with the aim of predicting unemployment, CPI and consumer confidence for the US, UK, Canada, Germany and Japan. Google search queries have previously proven valuable in predicting macroeconomic variables in an in-sample context. To our knowledge, the more challenging...