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Busy or poor : how time or money scarcity cues differentially impact purchase decisions regarding service firms
Malika, Malika
;
Maheswaran, Durairaj
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1266-1283
Persistent link: https://www.econbiz.de/10014446659
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Does scarcity increase or decrease donation behaviors? : an investigation considering resource-specific scarcity and individual person-thing orientation
Malika, Malika
;
Ghoshal, Tanuka
;
Mathur, Pragya
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 426-448
Persistent link: https://www.econbiz.de/10015047780
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