Busy or poor : how time or money scarcity cues differentially impact purchase decisions regarding service firms
Malika Malika, Durairaj Maheswaran
| Year of publication: |
2023
|
|---|---|
| Authors: | Malika, Malika ; Maheswaran, Durairaj |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 6, p. 1266-1283
|
| Subject: | Communication | Consumer psychology | Retailing | Time versus money |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00922-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446659