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Consumers in many countries often give voluntary payments of money (tips) to the workers who have served them. These tips are supposed to be a reward for service and research indicates that they do increase with customers’ perceptions of service quality. This paper contributes to the...
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Consumers often give service workers gifts of money in the form of tips. Desires to help servers, reward service, buy future service, buy social status/esteem, avoid social sanctions, and fulfill internalized social obligations have all been proposed as possible explanations for this behavior,...
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