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Top management team
Führungskräfte
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Marketing management
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Marketingmanagement
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Board of directors
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Corporate Governance
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Vorstand
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Anforderungsprofil
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Brand image
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Chief marketing officer
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Markenführung
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Markenimage
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Marketing
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CMO
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Chief information officer
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Executive compensation
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Internet marketing
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Leadership style
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Leistungsentgelt
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Managervergütung
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AMS review : official publication of the Academy of Marketing Science
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Business horizons
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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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3
The impact of boards of directors on chief marketing officer performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
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