Quazi, Hesan A.; Dolinsky, Arthur L.; Twomey, Daniel F. - In: American Journal of Business 9 (1994) 1, pp. 17-24
This study demonstrates the value of employing a TQM perspective in institutions of higher education. Using data collected from a Mid-Atlantic university, Importance-Performance Analysis and Intra-Organizational Impact Analysis are introduced. An integration of the results of the two analyses...
