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Smartphones - a powerful tool for tourism : Romanian travel apps

Sergiu, Rusu; Csorba, Luiela Magdalena - In: Journal of economics and business research 22 (2016) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10011572545

Web users’ behavioural patterns of tourism information search : from online to offline

Ho, Chaang-iuan; Lin, Meng-hui; Chen, Hui-mei - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1468-1482

Persistent link: https://www.econbiz.de/10009575998

A comprehensive review of mobile technology use in hospitality and tourism

Law, Chun Hung Roberts; Chan, Irene Cheng Chu; Wang, Liang - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 626-648

Persistent link: https://www.econbiz.de/10011919950

Adoption of mobile applications for identifying tourism destinations by travellers : an integrative approach

Kuo, Tung-Sheng; Huang, Kuo-Chung; Nguyen Quyet Thang; … - In: Journal of business economics and management 20 (2019) 5, pp. 860-877

The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …

Persistent link: https://www.econbiz.de/10012175898

How locus of control shapes intention to reuse mobile apps for making hotel reservations: : evidence from chinese consumers

Fong, Lawrence Hoc Nang; Lam, Long W.; Law, Chun Hung … - In: Tourism management : research, policies, practice 61 (2017), pp. 331-342

Persistent link: https://www.econbiz.de/10011708568

Hybrid tourist information search German tourists' combination of digital and analogue information channels

Zillinger, Malin - In: Tourism and hospitality research : THR 20 (2020) 4, pp. 510-515

Persistent link: https://www.econbiz.de/10012263822

Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

Köhler, Julia - 2014

Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung...