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Renowned worldwide for its nightlife, Ibiza has been diversifying its portfolio of tourism products by actively committing to sports tourism. The primary objective of this study is to explore the profile of the mountain bikers participating in the 2016 IBIZA BTT, a medium-sized international...
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Purpose Due to the advances in smartphones, many companies in the tourism industry have launched mobile applications intended to reach their target audience. Design of these smartphone strategies requires identification of the profiles of individuals that use tourism services. The purpose of...
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