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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …
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The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...
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