Guzel, Ozlem; Dortyol, Taylan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 28-39
Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers … find the sensory based memorable tourism experiences, attributes/specific elements of the hotel business. With this aim … and the critical multi-sensory organs that create memorable tourism experiences were defined. The analysis of the results …