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The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to...
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This study investigates the increasingly important issue of sustainable tourism development through the lens of Big Data analytics, economic considerations, and policy frameworks. Guided by the Theory of Planned Behavior, we formulated seven hypotheses to explore how these variables impact...
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Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which …, since once the customer makes use of the hotel's services, he/she will recommend the hotel to third parties if he/she is … satisfied with it. Through customer satisfaction and subsequent recommendations, the hotel thus obtains new clients and retains …
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immaturity. In addition, the article offers vital insight into customer value creation chain of hotel and tour operators. …
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