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~subject:"Tourism marketing"
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Tourism marketing
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Brand image
10,633
Konsumentenverhalten
10,545
Consumer behaviour
10,544
Kreativität
7,368
Creativity
6,880
Markenartikel
5,568
Brand
5,559
Tourismusmarketing
4,479
Beziehungsmarketing
4,362
Relationship marketing
4,357
Kundenintegration
3,886
Customer integration
3,872
Innovation
3,491
Social Web
2,995
Social web
2,990
Qualitative Methode
2,764
Innovationsmanagement
2,631
Qualitative method
2,519
Innovation management
2,500
Tourismus
2,470
Deutschland
2,357
Tourism
2,346
Online-Marketing
2,278
Germany
2,254
Internet marketing
2,239
Markenpolitik
2,198
Marketingmanagement
1,877
Creative industries
1,856
Marketing management
1,849
Kreativsektor
1,836
Destinationsmanagement
1,818
Destination management
1,814
Holiday behaviour
1,809
Urlaubsverhalten
1,809
Theorie
1,769
Theory
1,765
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592
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69
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59
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39
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33
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32
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4
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3
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3
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Pechlaner, Harald
27
Kozak, Metin
25
Fesenmaier, Daniel R.
22
Scott, Noel
21
Dreyer, Axel
18
Bieger, Thomas
17
Beritelli, Pietro
16
Han, Heesup
16
Lehto, Xinran Y.
16
Pike, Steven
16
Sigala, Marianna
16
Law, Chun Hung Roberts
15
Morrison, Alastair M.
15
Su, LuJun
15
Laesser, Christian
14
Wang, Youcheng
14
Cai, Liping A.
13
Correia, Antónia
13
Stylidis, Dimitrios
13
Buhalis, Dimitrios
12
Pârgaru, Ion
12
Carneiro, Maria João
11
Conrady, Roland
11
Freyer, Walter
11
Go, Frank M.
11
Gursoy, Dogan
11
Hall, Colin Michael
11
Kastenholz, Elisabeth
11
Okumus, Fevzi
11
Prayag, Girish
11
Teodorescu, Nicolae
11
Wong, IpKin Anthony
11
Avraham, Eli
10
Chen, Chun-Chu
10
Hassan, Azizul
10
Kim, Seongseop
10
Law, Rob
10
Li, Xiang
10
Pan, Bing
10
Pearce, Philip
10
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Institution
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World Tourism Organization
18
ATOUT France <Paris>
8
Springer Fachmedien Wiesbaden
8
Erich-Schmidt-Verlag <Berlin>
7
Deutsches Seminar für Fremdenverkehr Berlin
5
European Travel Commission
5
Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre
5
Geographische Gesellschaft <Trier>
4
Organisation of Islamic Cooperation / Standing Committee for Economic and Commercial Cooperation
4
Uni-Edition GmbH
4
Universität St. Gallen / Institut für Systemisches Management und Public Governance
4
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
3
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
3
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
3
Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment
3
Arthur Andersen & Co. <Frankfurt, Main>
2
Culinary and Wine Tourism Conference <4., 2020, Geisenheim>
2
Deutsche Gesellschaft für Tourismuswissenschaft
2
IGI Global
2
Instituto Valenciano de Investigaciones Económicas
2
International Congress Tourism & Hospitality Industry <17, 2004, Opatija>
2
Internationale Arbeitsorganisation
2
Springer International Publishing
2
Studienkreis für Tourismus
2
Sveučilište u Rijeci / Fakultet za Menadžment u Turizmu i Ugostiteljstvu
2
Tectum Verlag
2
UNDP
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Walter de Gruyter GmbH & Co. KG
2
Alexander Technological Institute of Thessaloniki
1
Arbeitsgemeinschaft Alpenländer
1
Australien / Parliament / House of Representatives / Standing Committee on Industry, Science and Technology
1
BAK, Konjunkturforschung Basel AG
1
Bauhaus-Universität Weimar
1
Bayern / Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie
1
Belorusskij Gosudarstvennyj Universitet <Minsk> / Fakulʹtet Meždunarodnych Otnošenij
1
Berlin / Senatsverwaltung für Wirtschaft und Technologie
1
Books on Demand GmbH <Norderstedt>
1
Caribbean Tourism Research and Development Centre <Christ Church>
1
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Published in...
All
Tourism management : research, policies, practice
325
Journal of travel and tourism marketing
285
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
187
Tourism management perspectives : TMP
157
Tourism analysis : an interdisciplinary tourism & hospitality journal
119
Journal of vacation marketing : an international journal
103
Journal of destination marketing & management
80
Tourism planning & development
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Tourism economics : the business and finance of tourism and recreation
62
Journal of hospitality marketing & management
57
Journal of vacation marketing
54
International journal of contemporary hospitality management
44
International journal of leisure and tourism marketing : IJLTM
39
Journal of business research : JBR
39
Journal of hospitality and tourism insights
39
Tourism review
33
Tourism review : the official journal of the AIEST
33
Enlightening tourism : ET ; a pathmaking journal
27
Annals of tourism research : ATR ; a social sciences journal
25
SpringerLink / Bücher
25
Tourism and hospitality research : THR
25
European research studies
23
Tourism and hospitality research : the surrey quarterly review
23
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
21
Journal of Tourism, Heritage & Services Marketing : JTHSM
19
Springer eBook Collection
19
Tourism review of AIEST
19
Journal of Islamic marketing
18
Strategic marketing in tourism services
18
Theoretical and applied economics : GAER review
18
Cogent business & management
17
International journal of hospitality management
17
Journal of retailing and consumer services
17
Information technology & tourism
16
The service industries journal
16
International journal of event and festival management
13
Administrative Sciences : open access journal
12
Marketing intelligence & planning
12
Service business
12
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Source
All
ECONIS (ZBW)
4,446
RePEc
4
EconStor
1
Showing
1
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10
of
4,451
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date (newest first)
date (oldest first)
1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
Saved in:
3
Understanding the city brand in the regional tourism market among college students
Huang, Chenchen
;
Oh, Keunyoung
;
Zhang, Qiongyao
;
Choi, …
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
Saved in:
4
Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany
;
Stepchenkova, Svetlana
;
Babalou, Vahideh
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
Saved in:
5
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
6
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
7
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
8
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara
;
Beeton, Sue
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
Saved in:
9
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
Saved in:
10
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
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