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The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...
Persistent link: https://www.econbiz.de/10013251297
becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer … and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination …
Persistent link: https://www.econbiz.de/10014090174
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands …. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by … tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them …
Persistent link: https://www.econbiz.de/10014090176
the context of sports tourism. The analysis of scientific papers shows that sporting events have created new forms of … tourism, which combine vacation with the opportunity to pursue a particular kind of sport, or watch the sporting events …
Persistent link: https://www.econbiz.de/10013075394
distribution channel in tourism scenario. This industry sector was selected because online technological innovations have … significantly changed how tourism organisations like hotels and airlines deliver their services.Methods: In-depth interviews were … on the industry (tourism in this study) and the technology (social media in this study) being investigated …
Persistent link: https://www.econbiz.de/10013243746
In this study, we demonstrate empirical evidence supporting the game theoretic argument that the presence of online reviews can curtail branded firms' quality advantage over independent firms due to signaling in experience good markets. Exploiting heterogeneous review platform penetration rates...
Persistent link: https://www.econbiz.de/10012847260
-sized enterprises in accessing finance. Moreover, it also presents a short case study of a tourism start-up that has raised its capital … for job creation, economic growth and competitiveness among small and medium-sized enterprises in the tourism and …
Persistent link: https://www.econbiz.de/10012967261
The current paper analyzes the importance and potentials of the tourism sector for economic development. It is divided … characteristics and importance of the tourism sector for economic development and employment are emphasized, examining the so … literature concerning the contribution of this sector to economic growth makes clear that tourism should be considered not just …
Persistent link: https://www.econbiz.de/10003958838
In this study, causal relationship between tourism revenues and economic growth in Turkey There were analyzed using VAR …–2013 periods, there is unidirectional causality running from economic growth to tourism revenues. This finding indicates that to … increase the revenue obtained from tourism Turkey should ensure sustainable growth …
Persistent link: https://www.econbiz.de/10012897099
The current paper analyzes the importance and potentials of the tourism sector for economic development. It is divided … characteristics and importance of the tourism sector for economic development and employment are emphasized, examining the so … literature concerning the contribution of this sector to economic growth makes clear that tourism should be considered not just …
Persistent link: https://www.econbiz.de/10013049640