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The many faces of Macau : a correspondence analysis of the images communicated by online tourism information sources in English and Chinese
Tang, Liang; Choi, Soojin; Morrison, Alastair M.; … - In: Journal of vacation marketing : an international journal 15 (2009) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003824381
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Destination branding : creating the unique destination proposition
Morgan, Nigel (ed.); Pritchard, Annette (contributor);  … - 2010 - Rev. 2. ed.
Persistent link: https://www.econbiz.de/10003872747
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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Halo effects of tourists’ destination image on domestic product perceptions
Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 19 (2011) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10008909010
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Razvitie turizma v Kazachstane kak sredstvo formirovanija položitelʹnogo imidža Kazachstana na mirovom rynke
Sansyzbajk̦yzy, Bajan - In: Ėkonomika i statistika : ežekvartalʹnyj … (2010) 2, pp. 77-80
Persistent link: https://www.econbiz.de/10008797781
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Destination branding : creating the unique destination proposition
Morgan, Nigel (contributor) - 2008 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10003667940
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Imaginea României sub lupă! : branding şi rebranding de ţară
Nicolescu, Luminiţa (contributor) - 2008
Persistent link: https://www.econbiz.de/10009010430
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A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason; Silvanto, Sari - In: Marketing intelligence & planning 29 (2011) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
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Mutual image impacts of events and host destinations : what we know from prior research
Dragin-Jensen, Christian - 2016
In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
Persistent link: https://www.econbiz.de/10011417292
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From branded exports to traveler imports : building destination image on the factory floor in South Korea
Ryu, Jay Sang; L'Espoir Decosta, J.N. Partrick; … - In: Tourism management : research, policies, practice 52 (2016), pp. 298-309
Persistent link: https://www.econbiz.de/10011418428