Showing 1 - 10 of 7,457
Persistent link: https://www.econbiz.de/10011992713
Persistent link: https://www.econbiz.de/10014232055
Persistent link: https://www.econbiz.de/10012798955
Persistent link: https://www.econbiz.de/10012549742
Persistent link: https://www.econbiz.de/10012616993
Persistent link: https://www.econbiz.de/10011572545
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G)...
Persistent link: https://www.econbiz.de/10012596244
Persistent link: https://www.econbiz.de/10014461377
Persistent link: https://www.econbiz.de/10011919950
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A...
Persistent link: https://www.econbiz.de/10012175898