Mobile marketing strategies adoption for domestic tourism growth, in Zimbabwe’s hospitality sector
Maceline Nyatsambo and Maxwell A. Phiri
| Year of publication: |
2018
|
|---|---|
| Authors: | Nyatsambo, Maceline ; Phiri, Maxwell A. |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 15.2018, 2, p. 479-490
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| Subject: | Mobile Marketing Strategy | Technology Acceptance | Adoption | Tourism | Innovationsakzeptanz | Innovation adoption | Simbabwe | Zimbabwe | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications | Tourismus | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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