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Tourismus
Consumer behaviour
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Brand image
8
Brand management
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Markenführung
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Markenimage
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Designation of origin
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Herkunftsbezeichnung
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Chile
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Consumer attitudes
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Kanada
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Kulturelle Identität
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Messung
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Nation brand dimensions and facets
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Nation brand molecule
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National culture
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Nationalkultur
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Rojas-Méndez, José I.
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Davies, Gary
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Hine, Michael J.
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Kaynak, Erdener
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Rojas-Méndez, José
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International journal of commerce and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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2
Predicting tourism market potential of Chile by use of a qualitative forecasting technique
Kaynak, Erdener
;
Rojas-Méndez, José I.
- In:
International journal of commerce and management
24
(
2014
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10010389717
Saved in:
3
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.
;
Hine, Michael J.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
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