Why do Russian consumers prefer foreign-made products and brands?
Year of publication: |
2022
|
---|---|
Authors: | Rojas-Méndez, José ; Kolotylo, Julia |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 3, p. 208-227
|
Subject: | Consumer xenocentrism | foreign versus domestic brands | Russian consumers | social dominance theory | system justification theory | X-scale | Russland | Russia | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
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