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As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior …, subjective norm, and accessibility factors positively influenced perceived usefulness. This study suggests that tourism …
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Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on … constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in …, digitalisation and willingness to support local wineries by partaking in wine tourism. Results highlight that the interest in online …
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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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