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Online promotion and its influence on destination awareness and loyalty in the tourism industry
Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30
Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing …
Persistent link: https://www.econbiz.de/10009756870
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Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
Persistent link: https://www.econbiz.de/10012125305
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How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao; Jiao, Lianyang; Zhou, Mi - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
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Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing
Matusse, Sheila Stela; Xi, Xi; Joaquim, Isaque Manteiga - In: International trade, politics and development 7 (2023) 1, pp. 16-35
expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few … INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online …-making" can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic …
Persistent link: https://www.econbiz.de/10014285489
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Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023
Persistent link: https://www.econbiz.de/10014284874
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A model of tourism advertising effects
Weng, Lisheng; Huang, Zhuowei; Bao, Jigang - In: Tourism management : research, policies, practice 85 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
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The electronic word-of-mouth (eWOM) focusing studies on tourism research
Medeková, Kristína; Pompurová, Kristína; … - In: Online reputation management in destination and …, (pp. 29-49). 2023
Persistent link: https://www.econbiz.de/10014284877
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Understanding tourist behaviour towards destination selection based on social media information : an evaluation using unsupervised clustering algorithms
Ghosh, Prosenjit; Mukherjee, Sabyasachi - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 754-778
Persistent link: https://www.econbiz.de/10014362766
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Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.; Christou, Evangelos; Shin, Donghee - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
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Internet usage for travel and tourism : the case of Spain
Garín-Muñoz, Teresa; Pérez Amaral, Teodosio - 2010
Persistent link: https://www.econbiz.de/10008903911